B-to-B Content marketing has remained a difficult strategy to implement in today’s online marketplace as most content that is produced by B-to-B marketers is left unused. Part of the problem is that for B-to-B customers products or services are essential investments for their business and sales typically have higher order values, longer sales cycles and are often quite complex.
A growing number of B-to-B buyers rely on content to research buying decisions. Unfortunately, long pages of tedious technical jargon have become synonymous with traditional B-to-B content. This has made the research process ineffective for prospects who are often looking for useful and practical information about a product or service prior to making a purchase decision.
A platform for manufacturers and service providers.
VacuumFurnaces.com provides an interactive platform to research buying decisions.
Vacuum Heat-Treating businesses and organizations now have a new strategy at their disposal, it is a renewed emphasis on Q&A applications. Our Q&A directory is composed entirely of commonly asked questions from vacuum furnace end-users as well as FAQ blogs typically posted by corporate members. The goal is to allow our members to ask and answer questions and post or browse through product and service FAQs.
Tap into the power of FAQ blog posts, a powerful component to content marketing.
Question: Looking for a new and effective way to reach and engage vacuum furnace end-users?
Answer: Post answers to most “Frequently Asked Questions” FAQs in your industry, market or discipline and see how the use of resourceful answers will help you grow your brand and create meaningful relationships with your audience over time. FAQ Posts are quite simple; when you are helpful and provide answers to FAQs to other members, you are building depth and professional bonds for your brand. Providing practical insights to end-users and operators to help them perform better at their jobs.
Appointed staff writers can publish important FAQs on how to troubleshoot, maintain, and repair your products and equipment, providing your audience with the most important tips on a pro-active or reactive basis. We’re hoping that many of our corporate members will use this new feature to train and educate their customers and create new leads for their products and services.
Your buyers are more likely to trust a brand that openly discusses its products and services. Reading a useful and effective FAQ solution can confirm to your buyers that you are a transparent brand. FAQ posts act as a form of product and service validation while also providing potential customers with a sense of peer review. The combination of these factors makes FAQ posts a valuable, and practical adjunct to your traditional content marketing efforts.
Go Ahead Start a Business Group and Create Your Own FAQ Blog Posts!
Position yourself as an expert in your field.
One of the essential strategies on VacuumFurnaces.com is to position yourself as a subject-matter expert in your respective field of practice. You can do this by publishing FAQ posts (as mentioned above), or by participating in answering members’ questions by providing authoritative solutions on any vacuum furnace end-user issues.
So, for example, if you are a vacuum furnace component supplier, you can answer users’ questions in your category or tags of interest and members will begin to recognize you as a knowledgeable contributing member. The more answers you provide, the more people will want to read your opinions and expert advice.
Or, if you are selling heating elements, you can highlight a potential issue your end-users might experience and then choose to offer a proven solution on how to address that issue with a step-by-step detailed answer.
Finally, if you are a service provider advising your customer on how to maintain a specific component, you can provide links to previously asked questions dealing with the exact same subject without having to call back the client.
Build your strategy around the knowledge of your company experts.
VacuumFurnces.com is the perfect platform to establish your employees as specialists in their area or discipline by providing authoritative answers on key topics. If you offer a vacuum heat-treating service, your staff can answer questions in your category or tag of interest. The more questions your team answers, the more potential customers will be able to read their expert advice and recognize the valuable talent behind your organization.
Effective marketing is not about volume, it is about presence and positive interactions.
Our platform enables you to offer engaging bite-sized content in a Q&A format, which will keep consumers interested in the brevity of your answers. The Q&A format is tailored to highlight the ways that your products or services address your customer’s needs and requirements. Instead of providing lengthy text, make sure that your answers highlight the benefit of your products and services and how they can improve your customers’ business.