It’s an exciting time for content creators and more power to them!
Baby boomers have had a monopoly on media and advertising, but now that stranglehold is finally being tested by the highly educated, global-thinking, ethnically diverse, and hard-to-reach Gen Y and Gen Z. Online and social media outlets will be forced to adapt to this unstoppable trend.
There’s a paradigm shift from competition to coopetition and from social media to social marketplaces. This trend is moving beyond just communication and towards empowering knowledge creators to connect with their audience to provide greater value to their communities.
Whether you’re a content creator or consumer, this is just the beginning. Ultimately, through bourgeoning interactions, knowledge creators and their communities will have more power and greater influence on what this technology is to become.
The secret of change is to focus all of your energy, not on fighting the old, but on building the new. – Socrates.